1. Build a fast website
Nobody is going to wait for your pages to load, especially not if they are on mobile data. A general guideline is to keep your loading time below 5 seconds, and ideally below 2 seconds. Everything above 10 seconds is a no-go and you need to urgently fix it. You can use the convenient online tool GTMetrix to measure your website performance and find out which issues are causing your website to load slow. (Hint: it’s probably your images)
2. Build responsive & mobile-friendly
50% of visitors are on mobile. Don’t lose half your customers with a messy mobile design. Many designers even argue that websites should be built with a mobile-first approach, which means prioritising the mobile layout over the desktop one. While I don’t agree with this sentiment, it is a reflection on the importance which mobile devices now play.
3. Make your “Call To Action” Bold and prominent
You have 3 seconds to convince your visitor to click through. Your copy should be crafted in the most enticing way, so that your prospect doesn’t even have to think and immediately wants to get in touch / book an appointment / schedule a call. What makes you client press the button? What is their biggest pain point? How can you help solve it?
4. Make your website easy to navigate
Build a structure that makes it easy to traverse your website. If I have to spend half an hour figuring out if you can offer the service or not…I’ll probably head over to your competitor who has a nicer website that is easy to navigate.
5. Make it easy to get in touch
Don’t make me look for the contact page, don’t add unnecessary steps into the workflow. Everyone’s time is limited and the average attention span is on a steady decline.
Nick Berns is at the helm of the Bluelight agency. With 6 years of experience in digital marketing, he is passionate about growing businesses through organic and paid marketing solutions.
