According to Wikipedia, Google Adwords is “an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users.” It uses keywords and cookie technology to place advertisements on pages where it might be most relevant to the browsing user. The advertising platform charges a predetermined fee when a visitor clicks on the ad. Affiliated websites that participate in the Google Ad network may also receive a portion of this fee as reimbursement for provided ad space.

There are no one-size-fits-all setup. However, typically a Google Ads campaign will include multiple ad groups to combine the keywords into relevant clusters. The ad groups will contain a full set of relevant, well-researched keywords. Each ad group will contain converting ad copies. Furthermore, we always setup a conversion tracking system when we configure your Google Ads campaign.

We measure success with a transparent tracking system. Google Ads provides a way to measure click-through-rate (CTR) and conversions. With our system, we also measure conversions in the form of actions taken on site such as email enquiries, form submissions and phone calls that resulted from our ads.

BLUELIGHT Offers Professional Google Adwords Services, Based In Auckland, NZ

A Google Ads campaign is an effective way of generating leads and sales for your business. It allows you to target ready-to-buy customers who are actively looking for your product or service.

Our expert team of certified Adwords experts will create a custom campaign specific to your business goals. The biggest advantage to PPC advertising is that you don’t have to pay until a prospective customer actually clicks on your ad. If you aren’t investing in Google Ads already, you are missing out on sales.

A Digital Marketing Agency That Focuses On Results

What makes BLUELIGHT digital marketing agency auckland different? We don’t just focus on clicks. We track every single action your prospect takes on your website and optimise your PPC campaigns for conversions. We focus on campaign profitability from day one.

As a business owner, you know that in order to be successful, you need to generate leads and sales. However, doing this on your own can be difficult, especially if you don’t have the necessary experience or resources. This is why it’s important to hire a professional digital marketing agency.

A digital marketing agency can help you with a variety of tasks, from creating and executing a digital marketing strategy to designing and managing your website. Additionally, they can also help you with lead generation and sales funnels. Don’t wing it – Work with marketing experts and grow your business with a serious strategy.

Bluelight can provide important insights about search engine marketing on Google. Specifically, they can help a business understand how its website appears in search engine results pages (SERPs), what keywords it is targeting, and how well its website is performing compared to those of its competitors. In addition, digital marketing agencies can offer guidance on improving website visibility and increasing website traffic.

Book a free Google Ads consultation today to learn more about how we can effectively promote your business.

After more than 5 years of working with Google Adwords and hundreds of thousand of dollars invested into PPC by our digital marketing agency, our answer is a confident – yes! Here are the reasons why Google Ads is such an effective marketing channel.

Low Setup Cost

Setting up a Google Ads campaign doesn’t cost much. Typically there is a setup cost that an advertising agency like BLUELIGHT charges for keyword research and getting the account up and running. After that, there is a relatively small monthly management fee. The great thing about Google Adwords is that you only pay when somebody actually engages (clicks) with your advertisement.

Flexible Budget

Running Ads on Google doesn’t mean you have to invest thousands of dollars each month. When doing digital marketing auckland you can set a budget that you are comfortable spending and adjust as you go. The budget limit feature in Adwords makes sure that you are never charged more than you are willing to pay! If you have used up your budget, you ads will simply pause.

Fast Results

Digital marketers love Google Ads PPC for a simple reason: Setting up a campaign today enables you to be on top of Google search tomorrow! An effective Google Ads campaign puts you in front of your target audience immediately! Working with a digital marketing agency in New Zealand allows you to tap into this search traffic. The sooner you start, the sooner your inbox gets flooded with enquiries.

Lead Tracking

The beauty of Google Ads is that paired with Google Analytics you can get instant insights into the actions users take on your website. BLUELIGHT leverages these platforms to analyse the performance of your campaigns and makes ongoing optimisations to maximise your Return On Investment.

Targeted Audience

Adwords marketing is a very effective method of advertisement and here’s why: People who type your product or service in Google are people who are in the market right now. They have a high purchase intent and are looking for a vendor. Google Ads allow you to tap into this audience and convert them from window shoppers into customers.

Remarketing Campaigns

Have you noticed the ads that follow you around the web, no matter where you go? That’s called remarketing in marketing-speak. Can you guess why it’s so popular? Because it works! With remarketing you show ads to people who have already expressed an interest in your products and engaged with your website. Not only is this a great way to stay on your customer’s mind, it’s also one of the most cost-effective advertising solutions in the digital marketing ecosystem.

BLUELIGHT Google Ads Setup

• Setup of new Google Ads account or takeover existing
• Keyword research, cost analysis, reach estimation
• Analysis of your product and service range and establishment of KPIs
• Implementation of ad account structure
• Setup of campaign keywords, negative keywords, targeting settings
• Professional ad copywriting
• Full implementation of email & phone tracking system

BLUELIGHT Google Ads Management

• Ongoing keyword research and addition to target list
• Changes to Ad copies where necessary
• Adjustment to demographic targeting in response to performance
• Analysis of user behaviour with Google Analytics
• Ongoing optimisation for maximum ROI
• Monthly reports on progress

What are you waiting for? Work with our professional team that provides services to Adwords Christchurch, Auckland, Wellington, Hamilton, Rotorua, NZ.