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Google recently sent out an email to all business owners that use Google AdWords stating that as of November 1st, 2016 all Google AdWords will be charged GST. GST has not been charged before to any business using AdWords to advertise until now. What is GST? This...
There are several ways of measuring business success. Most businesses and marketers prefer measuring success through organic views, page views and goal conversations, which are quite useful. Even though such analytics come in handy when monitoring business success,...
It can become hard to be productive when it feels like the world around you have stopped. The COVID-19 pandemic has changed education forever. Schools and colleges are shut with students spending the whole day confined in their houses. In this situation, we must spend our time doing something beneficial that will come in handy later.
From the information which was revealed late February, Google has decided to get rid of the average position metric. When online marketers heard about this information, they were surprised. The unfortunate thing is that google ads are replacing the average position metrics with new metrics.
Whether you are starting advertising online or using Google Ads for the first time, it is necessary to know about this platform. Though it is very easy to open an account with Google Ads, it is not as easy as it seems to get the best return for your money. While we usually suggest small businesses to contact a reputable and quality advertising agency, certified by Google Ads, it may not be feasible every time.
Major changes in the Google shopping platform were announced at the google marketing live 2019 which was held in San Francisco. Though Google has dominated online search to a large extent, it is now facing competition from other internet companies. One of the largest online retailers has introduced an advertising platform in the last few years.
Google advertisers are often concerned about the risk of competitors affecting their business by clicking on their AdWords ads. In fact, we have even spoken to businesses that are so concerned about this they are reluctant to advertise in Google at all due to this.
It is clear that Covid-19 has brought in difficult times for local businesses all over the world, where many are being obligated to adapt or shutter swiftly as measures are put in to curb the spread of the disease. We are committed to ensuring that our consumers are always updated.
Marketers that are new to the digital marketing space are usually unsure whether to advertise on Google Adwords. In some cases, new digital marketers may not even know anything about Google Adwords.Google Adwords is basically an advertising platform.
So, Google AdWords ads are not showing in the search results of Google and you want to know what is causing this issue. You can simply consider using the Preview and Diagnosis tool. This tool is effective since it is designed to help advertisers to deal with similar kind of situations.
Have you utilized the time in establishing google AdWords? Apparently, you may have heard that various business people have achieved greatly with an AdWords campaign which made you eager and hopeful of gaining similar outcomes after launching your own.
CPA stands for Cost per Acquisition, and it’s a metric that is used by advertisers in working out the amount to pay in each conversion. It’s a great PPC metric to put into consideration, especially when you want to confirm that your campaigns are not rendering any financial loss.
Search engine optimization or SEO is a broad term that is used to describe optimization techniques and strategies that are applied to websites in order to rank higher on the search engine results. There are 2 ways to get ranked on the front page of the search engine results.
Although both SEO and Google Ads are good online marketing tools, knowing which tool to focus your energy on can be very confusing. To understand better on this underlying topic keep reading this article. Over the years, Google has changed its algorithms multiple times, making it harder to rank organically in the Google search results.
Are you interested in learning about the best way to showcase your product to your ideal customers? This article will inform you all about Google Adwords and why you should start using it. Imagine if there was a company interested in the best possible way to advertise their products to their potential customers.
A large number of small and medium businesses are using Google Adwords for advertising their products or services. Many of them have to decide whether they should hire an agency specializing in Google adwords or manage the advertising themselves.
Does Google Ads Work? Customers that are looking for digital advertising services always have this question in mind. Some of them may think that Google Ads don’t work because they haven’t clicked on those links themselves and they think other people don’t also.
As the buzz is out that the procedures for rating of online Ad campaigns have been revised by Google, it’s important to know about them. In this article, we intend to bring out the essentials of Google’s revised Quality Score system. You’ll also get some useful tips to improve your score.
Google Ads have a mixed reputation. This chaotic online jargon can make it difficult business owners to decide if the Google Ads are worth it or not. Find out if it’s right for you in our in-depth article.
It is common knowledge that the most popular online advertising in New Zealand are Google Adwords and Facebook Advertising. Let’s look at the real difference and what could be potentially the best for your growing business.
If you are reading this article you may be wondering where to find a GST invoice for your Google Ads account. In late November 2018, Adwords started charging GST on all New Zealand AdWords accounts.
Most businesses spend most of their time trying to increase their online presence as the internet is now part of our everyday life. Most customers or potential customers usually do their market research online before making any purchases.
It is invariably a good idea to ask a few direct questions before choosing a Google Ads provider. The technical terms, promises, acronyms, budget discussions and technical jargon many Google Ads Providers use can be confusing at the best of times, never mind time-consuming.
The marketing space has experienced dramatic changes in recent years, with Google Adwords contributing significantly to these changes. Google Adwords is a paid online advertising platform, which thousands of startups and established organizations use for marketing and advertising.
It’s 2020 and the world of websites has changed. Learn the 5 essential things most business owners miss when they setup a website. Increase your online traffic with these 5 tips!
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links.
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control.
The world of Search Engine Optimization is changing rapidly. Google and Facebook are are not only updating their PageRank algorithm and guidelines, but also releasing new features and paying attention to websites adopting best-practices.
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