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Online Business Marketing: SEO or PPC?

Online Business Marketing: SEO or PPC?

Search engine optimization or SEO is a broad term that is used to describe optimization techniques and strategies that are applied to websites in order to rank higher on the search engine results. There are 2 ways to get ranked on the front page of the search engine results.
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The Skinny AdWords Quality Score

The Skinny AdWords Quality Score

As the buzz is out that the procedures for rating of online Ad campaigns have been revised by Google, it's important to know about them. In this article, we intend to bring out the essentials of Google's revised Quality Score system. You'll also get some useful tips to improve your score.
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Choosing the right Google Ads Provider

Choosing the right Google Ads Provider

It is invariably a good idea to ask a few direct questions before choosing a Google Ads provider. The technical terms, promises, acronyms, budget discussions and technical jargon many Google Ads Providers use can be confusing at the best of times, never mind time-consuming.
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Does Google Adwords really work?

Does Google Adwords really work?

Does Google Ads Work? Customers that are looking for digital advertising services always have this question in mind. Some of them may think that Google Ads don't work because they haven't clicked on those links themselves and they think other people don't also.
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How can Adwords help your business?

How can Adwords help your business?

The marketing space has experienced dramatic changes in recent years, with Google Adwords contributing significantly to these changes. Google Adwords is a paid online advertising platform, which thousands of startups and established organizations use for marketing and advertising.
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10 SEO Secrets You Need To Know

10 SEO Secrets You Need To Know

The world of Search Engine Optimization is changing rapidly. Google and Facebook are are not only updating their PageRank algorithm and guidelines, but also releasing new features and paying attention to websites adopting best-practices.
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Can Any Inbound Linking Hurt My Ranking?

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control.
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