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BLUELIGHT Offers Professional Google Adwords Services, Based In Auckland, NZ
A Google Ads campaign is an effective way of generating leads and sales for your business. It allows you to target ready-to-buy customers who are actively looking for your product or service.
Our expert team of certified Adwords experts will create a custom campaign specific to your business goals. The biggest advantage to PPC advertising is that you don’t have to pay until a prospective customer actually clicks on your ad. If you aren’t investing in Google Ads already, you are missing out on sales.
What makes BLUELIGHT different? We don’t just focus on clicks. We track every single action your prospect takes on your website and optimise your PPC campaigns for conversions. We focus on campaign ROI from day one.
Book a free Google Ads consultation today to learn more about how the Bluelight advertising agency can effectively promote your business.
OUR APPROACH TO GOOGLE ADWORDS
Not all Adwords campaigns are equal, here’s what makes ours different.
We Always Start With Research
In preparation to an Ad campaign launch we research keyword statistics to gain insights into the online behaviour of your prospective customers and the opportunities available for your business. We study your products and services, understand your business goals and define campaign profit targets.
We Track Phone Calls & Emails
Every time a potential customer calls you through our integrated Call Tracking system you get an automatic notification. Every time you get a contact form or email enquiry, we track the lead. You can easily see that the lead has been generated from your Google Ad campaigns and we can calculate the profit generated vs. the amount of money spent. Our monthly performance reports show you how many leads you have generated in total.
We focus on leads & sales
We work closely with you to determine what we can spend to acquire a lead on Google Ads. We use that information to constantly review and continuously optimise your campaign to make sure you are getting the most bang for your buck. Profitability is our main focus…after all, if a campaign is not profitable, what’s the point?
We are a Certified Google Partner
Why entrust Amateurs with your Ad Campaigns when you can work with experts.
What Our Clients Say
LOved by clients
Our clients love working with the premier Auckland digital marketing agency. Join them and watch your business soar!
Neuseelandshopping, September 2019
Aquafilter Rodney, September 2019
Delux Interiors, September 2019Google Adwords NZ: Is The Investment Worth it?
After more than 5 years of working with Google Adwords and hundreds of thousand of dollars invested into PPC, our answer is a confident – yes! Here are the reasons why Google Ads is such an effective marketing channel.
Low Setup Cost
Setting up a Google Ads campaign doesn’t cost much. Typically there is a setup cost that a advertising agency like BLUELIGHT charges for keyword research and getting the account up and running. After that, there is a relatively small monthly management fee. The great thing about Google Adwords is that you only pay when somebody actually engages (clicks) with your advertisement.
Flexible Budget
Running Ads on Google doesn’t mean you have to invest thousands of dollars each month. You can set a budget that you are comfortable spending and adjust as you go. The budget limit feature in Adwords makes sure that you are never charged more than you are willing to pay! If you have used up your budget, you ads will simply pause.
Fast Results
Digital marketers love Google Ads PPC for a simple reason: Setting up a campaign today enables you to be on top of Google search tomorrow! An effective Google Ads campaign puts you in front of your target audience immediately! The sooner you start, the sooner your inbox gets flooded with enquiries.
Lead Tracking
The beauty of Google Ads is that paired with Google Analytics you can get instant insights into the actions users take on your website. The BLUELIGHT Auckland adwords agency leverages these platforms to analyse the performance of your campaigns and makes ongoing optimisations to maximise your Return On Investment.
Targeted Audience
Adwords marketing is a very effective method of advertisement and here’s why: People who type your product or service in Google are people who are in the market right now. They have a high purchase intent and are looking for a vendor. Google Ads allow you to tap into this audience and convert them from window shoppers into customers.
Remarketing Campaigns
Have you noticed the ads that follow you around the web, no matter where you go? That’s called remarketing in marketing-speak. Can you guess why it’s so popular? Because it works! With remarketing you show ads to people who have already expressed an interest in your products and engaged with your website. Not only is this a great way to stay on your customer’s mind, it’s also one of the most cost-effective advertising solutions in the digital marketing ecosystem.
BLUELIGHT Google Ads Setup
- Setup of new Google Ads account or takeover existing
- Keyword research, cost analysis, reach estimation
- Analysis of your product and service range and establishment of KPIs
- Implementation of ad account structure
- Setup of campaign keywords, negative keywords, targeting settings
- Professional ad copywriting
- Full implementation of email & phone tracking system
BLUELIGHT Google Ads Management
- Ongoing keyword research and addition to target list
- Changes to Ad copies where necessary
- Adjustment to demographic targeting in response to performance
- Analysis of user behaviour with Google Analytics
- Ongoing optimisation for maximum ROI
- Monthly reports on progress
What are you waiting for? Work with our professional team that provides services to Adwords Auckland.
Blog
Google Now Set to Charge GST on Clicking Adwords in New Zealand
Google recently sent out an email to all business owners that use Google AdWords stating that as of November 1st, 2016 all Google AdWords will be charged GST. GST has not been charged before to any business using AdWords to advertise until now. What is GST? This...
The New Wave – Call Tracking and Its Benefits
There are several ways of measuring business success. Most businesses and marketers prefer measuring success through organic views, page views and goal conversations, which are quite useful. Even though such analytics come in handy when monitoring business success,...
Google Ads Which Are Taking The Place Of The Average Position Metrics
From the information which was revealed late February, Google has decided to get rid of the average position metric. When online marketers heard about this information, they were surprised. The unfortunate thing is that google ads are replacing the average position metrics with new metrics.
