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Bluelight Offers Professional Google Adwords Services, Based In Dunedin.
Online ads placed via Google ads are almost always relevant to the web users viewing them if the right keywords are chosen. That’s the power of Google’s advertising program. If you want to target a warm audience and convert users who show an interest in your products or services, you should have an effective ad campaign running.
Bluelight provides expert Google ad services that will help you increase your sales and maintain business profitability. Many customers with purchasing intent are already using Google to search for your goods and services. Our dedicated team of Google Ads specialists will help you stay in front of this audience.
The Challenge
It can be tough to break through all the noise and reach customers these days. With the overflow of digital information, people have learned to become more resistant to irrelevant information and more particular about content that truly delivers meaning to them.
With creativity and strategy, businesses can still reach out to their target customers. Focusing on content that is relevant and interesting to your audience is one of the best ways to engage your market. Using a variety of formats and channels to spread content, your business can also easily reach a lot of people online.
Targeted Google Search campaigns that delivers
Google created a game-changing platform that allows you to easily increase traffic on your website and it’s called Google Ads (formerly Google Adwords). With Google ads, you can bid for keywords and phrases so that your website will appear when people search for them on Google. Get results and increase your revenue by curating a campaign that provides value to your target market.
Why You Should Invest in Google Ads
We can confidently state that investing your marketing budget into paid search advertising is 100% worth it. Having over 5 years of hands-on industry experience and hundreds of thousands of dollars spent on Adwords, we can vouch for the effectiveness of Google advertising. Below are some of the reasons why you should consider investing in Google Ads for your New Zealand business if you haven’t already:
Low Cost
Setting up a Google Ads account is a great way to get your business started on the path to success. Unlike many other marketing channels, it doesn’t cost a fortune, and you only pay when interested prospects click on your ad. A professional digital marketing agency in Dunedin, like Bluelight, can help get you set up and manage your account for an affordable ongoing fee. Once you are set, you will only pay Google when interested prospects click on your ad.
Quick Results
Advertisers love Google Ads because you can see results quickly. You can be at the top of the search rankings for your target keywords in just a day or two. With a well-managed ad campaign, you can place your business in front of your potential customers in New Zealand right away.
Highly Targeted Audience
Google Ads is the perfect way to find high-quality leads that are likely to convert into paying customers. With its highly effective targeting features, you can adjust for factors including location, demographics, and interest, ensuring that you don’t waste your time and money on dead leads.
Lead Tracking
Lead tracking is a very important aspect of a Pay-per-Click (PPC) campaign. By pairing Google Analytics with Google Adwords, we can gain valuable insight into the online behaviour of your customers. This information helps us to review the performance of your Google Ad campaigns and optimise them using insights gained from the Analytics.
Remarketing
Google Ads allows you to stay in touch with web users who have interacted with your website but took no action. With retargeting, you can always be on your audiences’ radar and be there when they are ready to convert.
Flexible Budget
If you’re looking to set up and run a successful Google Ads campaign on a budget, you don’t have to break the bank. You can start with any budget that feels comfortable to you and increase your spending as you see quality results. And if you happen to use up your budget limit, your ads will simply pause until you’re ready to resume them.
How Bluelight Approaches Google Ads
We Start with Proper Research
At Bluelight, we take our PPC campaigns seriously. That’s why we always focus on thorough keyword research before setting up and launching your Google Ads campaigns. Keyword research gives us insights into the online search behaviour of your target audience – which is essential for determining where our efforts will be most fruitful.
Once we analyze your products & services and understand your business goals, we outline your campaign KPI targets. With this information in hand, you can be sure that your campaigns will be successful!
Phone Call and Email Tracking System
Our tracking system automatically notifies you every time a lead contacts your Dunedin business via our integrated call tracking system. We track contact forms and emails as well, so we can determine where leads are coming from.
We can also know the origin of the lead from your Google Ads campaign, up to the keyword and ad copy level. This is crucial information for determining your return on investment in Google Ads. You can also view monthly progress reports which show the number of leads generated by your campaign and the work that has been done to optimise it.
We Focus on Leads and Sales
At Bluelight, we believe in providing quality services that will help you reach your desired goals. Our team of Google specialists will review and optimize your campaigns to ensure that you are getting the most out of your investment per lead generated. Our key priority is always on leads and sales, to ensure that we deliver on our promise of making your online marketing successful.
Google Adwords from A to Z
We design results-driven PPC campaigns that are tailored to meet your business goals. One major benefit of Google Ads in Dunedin is that you only pay when someone clicks on your ad, making Google Ads a cost-effective way to increase sales. By making paid search advertising a marketing priority, you can skyrocket your sales with a minimal investment.
There are a few reasons why Bluelight stands out from the crowd. We are a full-service advertising agency Dunedin that looks beyond just ad clicks. We track each action your prospects take on your business site and optimize your Google Ads campaign accordingly for increased conversions. Our search advertising company goal is to help your Dunedin business achieve success online.
Contact us TODAY and book a
FREE Google Ads consultation
Bluelight Google Ads Setup Process
- Set up a new account or take over the existing one
- Keyword research, cost analysis and estimate reach
- Analyze products or services and establish the KPIs
- Implement ad account structure
- Set up ad campaign keywords, negative keywords and targeting settings
- Professional Google Ad copywriting
- Implement a phone call and email tracking system
Bluelight Google Ads Management Process
- Ongoing keyword research and target list additions
- Make the necessary adjustments to the ad copies
- Tweak demographic targeting according to KPIs
- Use Google Analytics for insight into user behavior
- Ongoing maximum ROI optimization
- Monthly progress reports
We are a Certified Google Partner
Why entrust Amateurs with your Ad Campaigns when you can work with experts.
If you seek to take your business in Dunedin to the next level using Google Ads Online Marketing, then Bluelight has the right solution for you.
Google Ads Specialists in Dunedin
Google is ubiquitous to everyone online in our digital era. With Google Ads, it is easier for people to find your business, explore your products and convert. As your Google Ads agency, Bluelight can help you reach your marketing goals quickly without breaking your wallet.
A well-designed and strategic Google Ads campaign can funnel more quality visitors to your business. High intent and warm audiences can significantly boost your online presence and branding, and increase your leads and sales.
With our team of PPC experts, we can design a highly targeted Google Ads campaign so that your business can reap all the benefits of having an online presence.
Whether you want to build your database of leads, increase sales on your e-commerce website, or bring your brand to the forefront of the Internet, our Google Ads experts can design a cost-effective Google Ads campaign to achieve your goals.
A powerful and effective Google AdWords campaign requires a lot of hard work and know-how. You can’t simply choose some keywords, create a stock ad, set your budget and expect to see results. A professional who knows what they’re doing is needed to create a campaign that drives conversions and growth.
We have the experience and expertise necessary to create a successful Google AdWords campaign for your business – regardless of budget size. Contact us today to discuss your marketing strategy and get our PPC services in Dunedin
Pay Per Click Advertising Dunedin Explained
Pay per click is an advertising model in digital marketing in which an advertiser pays a fee every time their ad is clicked. This is the exact model that Google use to allow businesses to place advertisements on their search engine. In short, you pay Google in exchange for a boost of traffic to your website. And since a business only pays them when their PPC ads are clicked, the amount of visitors to their website is proportional to the amount they spend on advertising.
With PPC advertising, you can reach your target customers across Dunedin and New Zealand while maintaining complete control over the amount and the keywords being targeted.
For example, when you place an ad on Google for the keyword “Google AdWords Dunedin”, your website can show at the top of the search results. Every time someone clicks your ads, they are redirected to your website and you pay a fee to the search engine.
Although it is not free, acquiring customers using this strategy can be one of the most cost-effective digital marketing solutions. After all, it’s not a bad deal if you can get $1000 worth of sales from paying $4 in search engine ads.
When running a PPC campaign, it’s important to ensure that your ads are high quality and relevant to what potential customers are searching for. This will help to ensure that your ads are clicked on more often and that you’re not wasting your money on irrelevant clicks.
A successful PPC campaign requires a lot of effort to get good results. A lot of aspects go into it such as doing keyword research, setting up the campaign correctly, optimising landing pages and writing good ad copy.
If these things aren’t done well, search engines will charge you more per click. However, if everything is done well, then Google will reward you by charging you less per click.
So if you want to make Pay Per Click advertising work for you, you need skills and experience. And that’s exactly what our Google Ads experts in Dunedin offer your business.
What is Google AdWORDs in Dunedin
Google Adwords is the primary advertising tool from Google.
Google Ads is the world’s most popular PPC advertising tool. Formerly known as Google AdWords, Google Ads allows you to appear at the top of the search engine results.
Google Ads works on a pay-per-click model wherein you bid on certain keywords and pay for every click that your ad generates.
When a user searches a query, Google selects a set of ads to show up in its search results based on a variety of factors. These factors include the relevance and quality of the advertiser’s ad campaign and keywords, as well as the size of their bid.
So who gets to show their ads on a given search results page will depend on the advertiser’s Ad Rank, a measure that factors in two aspects – the highest bid and the quality score of your campaign. This way, marketers are able to reach prospective customers at a cost that suits their budget.
What Our Clients Say
LOved by clients
Our clients love working with the premier Auckland digital marketing agency. Join them and watch your business soar!
Neuseelandshopping, September 2019
Aquafilter Rodney, September 2019
Delux Interiors, September 2019Blog
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Other Services
Website Development
Well-crafted websites that represent your brand and convert your visitors.
SEO
Ranking your website on the front page of Google and generating organic leads for your business.
Google Ads
Effective Ad campaigns that put your company in front of prospects who are in the market.
