How Google Adwords Can Help Your Business
The marketing space has experienced dramatic changes in recent years, with Google Adwords contributing significantly to these changes. Google Adwords is a paid online advertising platform, which thousands of startups and established organizations use for marketing and advertising. It allows marketers to tap into millions of people who search for services, products, and information online. If Google AdWords is used correctly, it can draw more traffic to your website. Below are the reasons why every business should be using Google Adwords.
Find Out More About Your Target Market
One way to succeed as a marketer is to get into the minds of your target audience. It can make it easier to deal with potential clients and find out what they are interested in. However, this can be extremely difficult to achieve, especially with traditional marketing techniques, such as interviews and questionnaires that can only provide you with limited results. However, Google Adwords can provide marketers with reliable information about customer habits and their needs, something that marketers and business owners in the 19th century would only dream about. Search phrases that web users use to find their devices, their location, your website, and any other information obtained online can be extremely valuable. Information gathered through Google Adwords can help refine your marketing efforts so that you don’t waste resources on disinterested customers. Marketers can also use this information to provide better services and products.
Increase Your Traffic
Google is the world’s leading search engine, where millions of web visitors search and click Google ads daily. E-commerce stores are using Google to increase their website traffic. Google’s search engine algorithms continue to improve and evolve to provide web users with relevant advertisements and search results that have impacted businesses that advertise through Google Adwords positively. Google ads can bring in more high quality visitors and leads to your e-commerce store, website, and opt-in form. Web-users sent to your e-commerce store through Google Adwords are more likely to opt-in to your email list, become customers, or request information regarding your brand.
Fast and Transparent Results
Google provides online marketers with easy-to-understand reports and results immediately when their marketing campaigns go live. Google Adwords has a dashboard that provides marketers with all the information related to each of their campaigns, such as keywords entered by web visitors, ads clicked, and the cost of each click. With that, it is easier to analyze the progress of your marketing efforts. The user-friendliness of the Google Adwords dashboard makes it a transparent marketing platform, which is easier to navigate and understand.
High Return on Investment
Unlike other marketing strategies, Google Adwords only require marketers to pay for the clicked ads. You can be sure to get a high ROI after optimizing your Google Adword campaigns, an aspect that may not be possible with other traditional marketing platforms. However, this can take time since you have to find the most appropriate marketing approach for your business. Marketers have to continue tracking and testing their campaigns to know what strategy will give them the best results. Google Adwords could be a perfect approach, given that it is so transparent and has all the information you may need. It allows businesses to find marketing areas that are generating the highest return on investment so that they can focus their budget and efforts there. With Google Adwords, you can know areas of your marketing that are draining your resources and discard them.
Google Adwords is an extremely flexible marketing platform that suits businesses of all sizes and nature. Google Adwords system can allow you to turn your internet traffic on and off anytime. It is also compatible with a wide range of software programs and marketing platforms. For example, marketers can download their marketing data and use Excel spreadsheets to analyze it. Marketers can also customize their campaigns to focus on a specific web visitor. With Google Adwords, businesses can target people on different websites, people using different devices, and people in different locations. You can also budget according to the amount you want to spend on Google ads. For example, online traders can set budgets and limits on the amount they would want to spend on clicks for specific search phrases.
Increase Customers and Leads
Google Adwords is an excellent lead generation tool. It can send extremely targeted leads to your opt-in form, e-commerce store, website, or other online assets. Google ads can also allow marketers to focus on their target audience based on what they are offering. Businesses can use Google Adwords to refine their searches so that only those that are interested in their services or products are directed to their website.
Increased Brand Awareness
Beyond increasing your conversions, clicks, and traffic, Google Adwords can be efficient in intensifying brand awareness. Recent research has found that search ads can increase brand awareness by about 6.6%. Google Adwords can also make a brand rank higher, given that ranking on top search engines often depends on brand name searches and their variations. In short, display ads and brand name searches are quick and cost-effective ways to increase your brand awareness.
Measure Your Performance
Measuring the performance of traditional advertising platforms such as cable television, broadcast television, outdoor billboard, and newspapers can sometimes be extremely difficult. Most of these advertising channels are also extremely expensive. Some can’t allow you to control your budget or know the sources of your leads, making it difficult to calculate your return on investment from traditional media. In contrast, Google ads can indicate ROI generated from each of your campaigns. Google ads can also allow you to know who clicked your ads, the cost of each of your leads, how much traffic you got from your ads, and which search phrases generated the most leads and traffic. Online marketers can use their Google ads reports to determine what campaign worked and what didn’t. Marketers can also use their Google ads to tweak their marketing efforts until they achieve their desired results. In short, Google Adwords is a powerful advertising platform that gives online marketers a unique opportunity to convert their target audience into loyal customers and leads.
The Bluelight Marketing agency has more than 5 years of experience in Google Ads marketing and over 100+ successful campaigns under management, book a free consultation today and learn how we can help you.
Nick Berns is at the helm of the Bluelight agency. With 6 years of experience in digital marketing, he is passionate about growing businesses through organic and paid marketing solutions.