Aakron Marine

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Aakron Marine, the NZ leading inflatable boats and tenders dealer, desired a higher search engine visibility and user retention with strategic retargeting campaigns for special deals.

Special emphasis was placed on responsive and mobile-friendly website design.


Challenge

To increase online leads and convert visitors that have abandoned the website after their first visit.

Solution

A full website optimization that positions it in the top 10 rankings for the most valuable SEO keywords, paired with an dynamic tracking & analytics suite that allows for fine-grained re-targeting of non-converted visitors. To retain visitors we created dedicated landing pages that collected traffic from social media and display network campaigns and prepared visitors for social media remarketing.

Results

Within the first six months of SEO optimization work we were able to increase the traffic by 400% and achieved a conversion rate of 5%. We were able to retain 22% of all visitors that did not convert the first time and were able to trasform 1.3% of them into clients.

22% Retention Rate

400% Traffic Growth

1.3% Remarketing Conv.

5% Conversion Rate

From The Client

“BLUELIGHT contributed to more than 15% of all our sales with a hands-on strategy and deep understanding of our business needs.”

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