The difference between Bluelight and many other SEO service providers is that we only utilise what are known as “White Hat SEO” practices, as compared to “Black Hat SEO” practices.
In effect “Black Hat SEO” practices game the system by spamming your website in places that won’t likely develop authentic interest. While these practices may generate clicks, those clicks won’t be from users with actual interest in your business. As well, Google frowns upon these practices.
White Hat SEO practices, on the other hand, will develop organic and authentic traffic that may actually stand to develop a vested interest in your business. We target those who are likely to have an interest in your product. That way, the leads and clicks we generate can actually mean something for you and your business. By utilizing White Hat SEO practices, you not only garner good faith in your potential customer-base, but promote good faith from Google, as well.