Why Isn’t Google Ads Working For You? The Common Mistakes Holding Aussie Businesses Back.
Have you utilized the time in establishing google AdWords? Apparently, you may have heard that various business people have achieved greatly with an AdWords campaign which made you eager and hopeful of gaining similar outcomes after launching your own. Therefore, why is google ads not generating positive results for you?
Did you advertise your advert and wait calmly for the expected results? Is your campaign not functioning and producing the results that match with your expectations? Worry no more since most people go through similar situations. Why is it so? This is because there are usual sections where Google AdWords initiatives fail to produce significant outcomes.
In this write-up, we will pinpoint some of the vital areas that could be making your AdWords campaign to experience difficulties that make it to function slowly. Additionally, essential elements that can be utilized to improve your AdWords campaign and find better results are also discussed.
How google AdWords functions.
In case this is your first encounter with Google AdWords, then given below is a short description on how this program works. You choose keywords that accurately portray the description of your products or services. When you’ve done this, the likeliness of your web page to return search results becomes possible when someone searches the given keywords.
Google AdWords is a platform that pays for every click. There’s always a cost that you will incur when someone makes a click on your returned outcomes. The most essential objective of your AdWords campaign is usually to select suitable keywords that will generate results which will lead to purchases. If you manage to understand this appropriately, then both you and your business will save more money since the revenues generated will be greater than the cost for every click.
Where to begin when analyzing your AdWords campaign.
The most important aspect that you need to deal with before others is to eliminate any technical matter on your side. Ideally, this can be handled well by utilizing the “preview tool”. You can easily do this by navigating your tool tag where you will find the preview option. When everything is displayed clearly on this section, you will definitely know that there aren’t technical issues. After eliminating any doubts concerning the technical issues, you can now focus on your campaign content. Probably, it’s in this section that you might find areas that require adjustments. Discussed below are some of the most regular issues that you may encounter.
1.Analyze your landing page.
Your landing page is probably the first feature that your future customer is likely to come across with your enterprise. You will automatically begin to lose your customers if your landing page is inefficient. Are the clients being forwarded to a homepage rather than a landing page? Are you not getting the results you desire? Perhaps you may opt for a dedicated landing page which specifically works inline with your on-going advertising campaign.
Normally, landing pages are usually designed to direct customers to specific areas that you desire them to be. Your desired landing page will always ensure that clients are guided to make purchases or register for an email schedule.
A landing page tool is an ideal component that would enable you to create an effective landing page especially when you are a newbie in this field. It will ease your task of developing such a tool. Additionally, it will make your objectives clear and improve your target customer’s experience.
In case you own a landing page, re-examine its structure and ensure you’ve gained the following;
- Ensure that the goals of the consumers are made and represented in a clear manner.
- Consider making your call-to-action message suitable and placed in the right context.
- Make sure your business is well complemented by your chosen visuals.
- Review your written copy.
- Your written document is the most essential aspect in marketing. An indigent description of your commodity or service will not generate your expected sales target.
When you are re-examining your copy, make sure you consider the following,
Target the right audience.
Identifying the right audience is the most fundamental step to achieving great sales. Once you’ve selected your target audience, you have to ensure that you specifically address them.
If you’re selling a service or commodity that will benefit a middle aged citizen and you’ve structured an ad that seems to target a millennial, then possibly you might not achieve the outcomes that you’ve targeted.
Putting together illustrations means that you aim to achieve the following;
- Attract the attention of your audience.
- Raise your audience’s intrigues about your product.
- Persuade your audience and make them believe your products have potential benefits to them.
- Motivate your target customers to buy your products with an effective call-to action message.
Incorporating the above objectives into your copy can transform an unacceptable platform into an implausible and efficient one.
Always ensure that your content contains relevant details concerning your product. This is a very critical sales aspect since your customers can’t see or touch the product physically. Make your AdWords content precise and clear by Utilizing outstanding descriptors and keywords due to the limited interactive time with the customers.
Avoid making deceptive promises.
Always ensure that your copy bears accurate information that represents the product that your business is selling. Providing misleading information would spoil your online reputation, drive customers away and even affect your customer attraction capabilities. This will interfere with the sales which will incur extra costs of compensating for the clicks since you are likely to generate minimal or no revenues.
2.Valuate your images.
Even though a well-structured written copy is a very essential aspect, it’s advisable to utilize top quality images inside your content so that they split the written copy. This will boost the customer engagement by reducing the amount of written content. Product images should be of high resolution since it represents the actual appearance of the product that a customer will eventually come in conduct with before making a purchase decision. It’s also suitable to portray the final outcomes of your service customers to know the benefits they can get by acquiring it.
3. Utilize Negative Keywords
You have spent precious time coming up with the correct copy which has more targeted keywords. Bidding on the best words that will make your campaign to be distinguished from others should be the first step.
Then you have to assist Google in recognizing what your commodity isn’t by using negative keywords that will ensure that your page is returned to only interested consumers. This is an opportunity that encourages purchase
4. Single out your Ads.
After you’ve enhanced your description and established negative keywords, begin to focus on how the Ad is being targeted. Consider utilizing all three types of targeting the keywords. Using the three( broad match, phrase match and exact) techniques will ensure that you capture all opportunities. Once you are here, you should divide your group of Ads based on the kinds of keywords utilized. This will make your campaign to be hassle free and keep it systematic.
If your campaign is unsuccessful then try Geo-targeting. This is very helpful when you offer the physical surface. It helps you to target a geographical location that contains the majority of consumers.
5.Recall your mobile users.
Develop a mobile friendly Ad that will enable mobile users to access your page. If your page is difficult to use on mobile devices then the audience will find it hard to linger. You ought to customize your call to action for the Mobile devices.
6. Incorporate Tracking.
Knowing the significance of your Ad in making conversations is critical to your enterprise. Tracking your audience conversation will provide you with an opportunity to find out if your ad has achieved its aims.
Don’t believe that the Google AdWords will maintain themselves but rather test small fluctuations.
Track your conversations and ensure that you run various tests in order to support your Google Ads.
Running tests involves things such as altering the keywords, utilizing other description options, altering the call to action and web layout
7.Remember to use remarketing campaigns.
The majority of online purchases are usually made when you locate a potential buyer at the right time. Having a remarketing campaign will ensure that you target the same client again.
How it functions- Google gets all the images and information that a customer came across on your page. This is a mini-ad that will get into the customer’s feeds and other website ads with a hope of getting the client once more. More so, letting an advertisement to re-appear serves as a great reminder to the customer regarding the goods or services which they purchased earlier and this influences them to make another purchase. Apart from making sense, a remarketing campaign is easy to use on Google’s platform.
Don’t relinquish your efforts on Google AdWords campaign.
If your ongoing campaign is not registering the required results, then it’s good if you will evaluate and identify your strengths and drawbacks. This will provide clear insights about it and find better alternatives for improving them. It’s advisable to begin by evaluating the fundamental components like landing page and written copy before going into other minor elements.
Additionally, persist in tracking the conversion of your website and keeping in-depth records of your information before introducing testing into your system. Testing requires a lot of time since you must first ensure that you are utilizing the right keywords, effective call-to-action and an idle description of the audience you are targeting. Eventually, when you begin to see your desired achievements, you will not mind anymore about the short wait that is associated with testing.
The Bluelight Marketing agency has more than 5 years of experience in Google Ads marketing and over 100+ successful campaigns under management, book a free consultation today and learn how we can help you.
Nick Berns is at the helm of the Bluelight agency. With 6 years of experience in digital marketing, he is passionate about growing businesses through organic and paid marketing solutions.