How We Generated $846K in Revenue for Roof Doctor
See how we helped Ben Pearce from Roof Doctor get more quality leads and $846K in roofing revenue in Tauranga.
ABOUT ROOF DOCTOR
Roof Doctor operates across Tauranga with a strong reputation for quality roof repair and replacement work.
- Roof Repairs - Storm and leak response with transparent diagnostics
- Roof Replacements - Full structural solutions for long-term durability
- Tile & Shingle Work - Specialist handling for heritage and modern homes
- Commercial Roofing - Higher-value commercial and residential roofing jobs
To reduce feast-and-famine lead patterns, Ben needed a stronger visibility strategy that reached homeowners actively searching for serious roofing solutions and then converted them into booked jobs.
What We Needed to Overcome
Roof Doctor needed a stronger pipeline of serious jobs in a competitive local market where low-intent leads can easily dominate marketing channels.
Tirekickers
Many leads came in for one-off, low-budget spot fixes while Ben needed a steady stream of premium replacement jobs.
- Clearer qualification messaging
- Lead-intent filters
- Project-size filters
- Better pre-qualification
Local visibility
Roofers in Tauranga are increasingly visible on paid channels, making it harder to stand out sustainably.
- Local SEO emphasis
- Service-specific page architecture
- Authority content
- Consistent city-level structure
Quality control
The team had to spend too much time following up on leads outside their service fit.
- Qualification form updates
- Clear expectations in copy
- Better initial discovery questions
- Stronger qualification routing
Steady pipeline
Spiky demand made planning, staffing, and forecasting difficult across the year.
- Longer-tail content strategy
- Quarterly reporting process
- Lead volume pacing
- Retention-focused follow-up
How We Tackled the Challenge
The strategy here was mostly organic first: build local ranking equity, then layer structured conversion systems so qualified leads moved faster from enquiry to booked quote.
Organic foundation
We rebuilt core local pages and supporting content around high-intent roofing queries relevant to the Tauranga trade.
- Local landing page clusters
- Technical SEO fixes
- Internal linking architecture
- Business profile optimisation
Premium content
Traffic improved when content spoke to decision-ready owners rather than generic repair searches.
- Service comparison pages
- Budget-and-scope guides
- Emergency-focused pages
- Project gallery
Conversion pathways
We changed the user journey so only serious prospects submitted quote-ready enquiries.
- Purpose-built CTA blocks
- Lead qualification form logic
- Quote checklist prompts
- Friction-reducing mobile flow
Lead quality tracking
Tracking was tightened around pipeline stages so Ben always knew where each lead sat and which channels delivered booked jobs.
- Source attribution
- Lead-to-booked-quote conversion
- Geo and intent filtering
- Simple dashboard for weekly review
Our Results
We are proud of the results our targeted campaign delivered for Roof Doctor.
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