Meet Our Team

Growing up, I always had my hands in something – whether it was pulling apart old radios to see how they worked or helping my old man with weekend projects around the house. After finishing school, I found myself drawn to the building industry, not as a tradie, but fascinated by the business side of things.

In my early twenties, I got the chance to work with some amazing companies who could create amazing work but struggled when it came to getting their phones to ring. These were guys who could build your dream home but couldn't get past the second page of Google search results. It didn't seem right.

So in 2017, I took the plunge and started Bluelight. The idea was simple: help good builders get the recognition they deserved without all the marketing fluff that didn't make sense for their world. I figured if I could crack that code, we'd all win.

Fast-forward to today, over 200 happy clients use my services. The best part for me is seeing a builder's face when their phone starts ringing with quality leads instead of time-wasters.

When I'm not buried in marketing campaigns, you'll find me walking our dog along the beach or dragging the family out for weekend adventures through the Waitakeres. I've got an old guitar that gets a workout when everyone's finally asleep, and I'm always up for exploring new trails or local spots we haven't discovered yet.

I get that builders don't have time for complicated marketing strategies – you're busy running jobs and keeping clients happy. That's exactly why I keep things straightforward and focus on what actually moves the needle.