Privacy Policy

1. Information We Collect

Personal Information

When you interact with our Google Ads and digital marketing services, we may collect the following personal information:

• Contact Information: Name, email address, phone number, business address
• Business Information: Company name, business type, industry, advertising budget, marketing goals
• Google Ads Account Data: Campaign performance metrics, keyword data, conversion tracking information
• Website Analytics: Website visitor behavior, conversion data, traffic sources
• Communication Data: Information from strategy calls, emails, and other communications
• Financial Information: Billing details for our services (not your Google Ads spend)

Automatically Collected Information

We automatically collect certain information when you visit our website:

• Technical Data: IP address, browser type, device information, operating system
• Usage Data: Pages visited, time spent on site, click patterns, referral sources
• Location Data: General geographic location based on IP address

Third-Party Information

We may receive information about you from:

• Google Services: Google Ads, Google Analytics, Google Tag Manager, Google Search Console
• Advertising Platforms: Facebook Ads, Microsoft Advertising (Bing), other PPC platforms
• Analytics Tools: Website tracking tools, conversion tracking pixels, heat mapping services
• Business Tools: CRM systems, email marketing platforms, project management tools
• Public Sources: Business directories, industry databases, professional networks

2. How We Use Your Information

We use your personal information for the following purposes:

Google Ads Management & Digital Marketing Services

• Setting up and managing Google Ads campaigns for your business
• Conducting keyword research and competitive analysis
• Creating and optimizing ad copy, landing pages, and conversion tracking
• Monitoring campaign performance, ROI, and providing detailed reporting
• Managing advertising budgets and bid strategies
• Implementing conversion tracking and analytics setup
• Providing strategic consultation and account optimization recommendations

Communication

• Responding to your inquiries and providing customer support
• Sending service updates and important notifications
• Sharing relevant industry insights and case studies
• Following up on strategy calls and proposals

Marketing and Business Development

• Sending marketing communications about our services (with your consent)
• Personalizing your experience on our website
• Analyzing market trends and improving our services
• Creating anonymized case studies and testimonials

Legal and Compliance

• Complying with legal obligations and regulations
• Protecting our rights and preventing fraud
• Maintaining business records and documentation

3. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers who help us deliver our Google Ads and digital marketing services:

• Google Services: Google Ads, Google Analytics, Google Tag Manager for campaign management and tracking
• Analytics & Tracking: Website analytics, conversion tracking, and performance monitoring tools
• Communication Tools: Email platforms, video conferencing, and client communication systems
• Business Systems: CRM platforms, project management tools, and reporting software
• Payment Processors: Secure billing and invoicing systems for our service fees
• Cloud Storage: Secure data storage and backup services

Business Partners

We may share information with business partners when:

• Collaborating on marketing campaigns or lead generation
• Referring clients to specialized service providers
• Working with industry associations or trade organizations

Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes or government requests
• Protect our rights, property, or safety
• Enforce our terms of service
• Prevent fraud or illegal activities

4. Google Ads Data and Compliance

As a Google Ads management agency, we handle your advertising data with special care:

Google Ads Data Access

• Account Access: We access your Google Ads account only with your explicit permission and for the purpose of managing your campaigns
• Data Usage: We use your Google Ads data solely for campaign optimization, reporting, and performance analysis
• Google Policies: We strictly comply with Google's advertising policies and data usage requirements
• Account Ownership: You retain full ownership of your Google Ads account and data at all times

Conversion Tracking and Analytics

• We implement conversion tracking to measure campaign effectiveness
• Website visitor data is collected through Google Analytics and tracking pixels
• This data helps optimize your advertising campaigns and improve ROI
• All tracking complies with applicable privacy laws and Google's policies

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption: Data is encrypted in transit and at rest
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Updates: We regularly update our security systems and practices
• Staff Training: Our team is trained on data protection and privacy practices
• Secure Infrastructure: We use reputable cloud providers with strong security measures

While we strive to protect your information, no method of transmission over the internet is 100% secure. We encourage you to take steps to protect your own information when communicating online.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy:

• Active Clients: Information is retained for the duration of our business relationship
• Prospective Clients: Information is retained for up to 3 years for potential future opportunities
• Marketing Communications: Retained until you unsubscribe or opt out
• Legal Requirements: Some information may be retained longer to comply with legal obligations
• Financial Records: Billing and payment information retained as required by law

After the retention period expires, we securely delete or anonymize your personal information.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

Access and Portability

• Request access to your personal information
• Receive a copy of your data in a portable format
• Review how your information is being used

Correction and Updates

• Correct inaccurate or incomplete information
• Update your contact details and preferences
• Ensure your information is current and accurate

Deletion and Restriction

• Request deletion of your personal information
• Restrict how we process your information
• Object to certain types of processing

Marketing Communications

• Unsubscribe from marketing emails at any time
• Opt out of phone marketing communications
• Manage your communication preferences

To exercise these rights, please contact us using the information provided below.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve your experience:

Types of Cookies We Use

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors use our website
• Marketing Cookies: Used to personalize advertisements and track campaign effectiveness
• Preference Cookies: Remember your settings and preferences

Third-Party Cookies

We use third-party services that may place cookies on your device:

• Google Analytics for website analytics
• Google Ads for advertising and remarketing
• Social media platforms for content sharing

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

9. International Data Transfers

Bluelight operates primarily in New Zealand and Canada. Your information may be transferred to and processed in countries other than your own:

• We ensure appropriate safeguards are in place for international transfers
• Third-party service providers may be located in different countries
• We comply with applicable data protection laws for cross-border transfers
• Adequate protection measures are implemented for data security

10. Children's Privacy

Our services are intended for businesses and individuals over 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes:

• We will post the updated policy on our website
• We will update the "Last updated" date at the top of this policy
• For material changes, we may notify you via email or website notice
• Your continued use of our services constitutes acceptance of the updated policy

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.