ABOUT MODERN ROOFING
With over 20 years of hands-on roofing experience, Modern Roofing brings a personal, honest approach to the trade. For the past 2 years, they've been proudly running their own business, focused on delivering quality workmanship and roofing solutions you can count on.
- Roof Repairs - Professional leak repairs and maintenance
- Roof Replacements - Complete roof installations with quality materials
- New Construction - Roofing for new home builds
- Inspections - Thorough roof assessments and reports
No shortcuts - just quality roofing that protects what matters most: your home, your family, your peace of mind.
What We Needed to Overcome
Modern Roofing needed to cut through Auckland's crowded roofing market and get in front of serious homeowners who wanted quality roofing services from an experienced professional, not just cheap patch jobs.
Time-wasters
Separating real roofing projects from tirekickers expecting quick fixes for serious structural roofing work.
- No quick fixes for structural roof issues
- No "just patch it" customers
- Serious roofing projects only
- Professional solutions, not temporary fixes
Cowboys
Standing out from handymen and DIY enthusiasts calling themselves roofing experts.
- 20+ years of real roofing experience
- Proper structural calculations
- Residential roofing expertise
- Professional trade practice
Quality
Finding homeowners ready to invest in proper roofing work. Quality roofing projects, not quick patch jobs.
- Confirmed roofing needs
- Investment mindset, not expense
- Quality workmanship wanted
- Professional roofing projects
Better Targeting
Getting in front of the right homeowners in Auckland.
- No handyman jobs
- Quality roofing projects
- Budget-capable homeowners
- Quality-focused standards
How We Tackled the Challenge
Modern Roofing's problem wasn't their roofing skills - it was connecting with the right homeowners who valued quality roofing work and had the budget for proper repairs.
Website Revamp
The initial site wasn't converting. We rebuilt it to showcase 20+ years of roofing expertise and quality workmanship.
- Clear roofing service differentiation
- Before/after roofing gallery
- Conversion-focused design
- Mobile optimization
Lead Tracking System
Flying blind with paper and pencil, no insights into enquiries coming in. Our tracking system changed everything.
- Source attribution tracking
- Project value monitoring
- Roofing-specific leads
- ROI measurement
Real-Time Dashboard
Real-time lead insights, not outdated monthly reports.
- Lead quality metrics
- Keyword insights
- Geographic performance
- Owner in the loop
Google Ads Strategy
Laser precision that weeds out handyman-type jobs and attracts investment-ready people who want to transform their home.
- Precise keyword targeting
- Geographic segmentation
- Negative keyword filtering
- Smart ad copy
