ABOUT 445 PROPERTY GROUP
Craig's been in Auckland's building game for 30 years. While other builders chase weekend touch-ups, his team tackles serious weathertightness solutions and complete re-cladding jobs.
- Recladding - Complete exterior makeovers
- Deck rebuilds - Full membrane replacement & reconstruction
- Reroofing - Metal & membrane roof repairs
- Repainting - Exterior painting & prep work
No band-aid fixes - just proper remediation work that actually lasts.
What We Needed to Overcome
445 needed to cut through Auckland's crowded building market and get in front of serious homeowners, that wanted proper restorations, not just quick patches.
Tirekickers
Separating real jobs from tirekickers expecting $500 fixes for $15,000+ problems.
- No band-aid fixes for structural issues
- No "silicone will fix it" customers
- Serious remediation work only
- Full restorations, not quick patches
Cowboys
Standing out from cowboys and fly-by-night's calling themselves specialists.
- 30 years of real building experience
- Proper weathertightness knowledge
- Building consent expertise
- Not a side hustle operation
Quality
Finding property owners ready to invest properly. Minimum $8,000 jobs only.
- Confirmed leaky building issues
- Investment mindset, not expense
- Long-term solutions wanted
- Serious structural problems
Better Targeting
Not all Auckland neighborhoods support quality restoration investment.
- Higher-income area focus
- Premium property values
- Investment-capable homeowners
- Quality-focused standards
How We Tackled the Challenge
445's problem wasn't their expertise - it was connecting with the right customers.
Website Revamp
Old site looked like every other builder. We rebuilt it to show specialist expertise.
- Clear service differentiation
- Powerful testimonials
- Conversion-focused design
- Mobile optimization
Lead Tracking System
Flying blind on $50K vs $500 jobs. Our tracking system changed everything.
- Source attribution tracking
- Project value monitoring
- Service-specific leads
- ROI measurement
Real-Time Dashboard
Real-time lead insights, not outdated monthly reports.
- Lead quality metrics
- Keyword insights
- Geographic performance
- Feedback loop
Google Ads Strategy
Surgical precision to attract serious homeowners and filter out tirekickers.
- High-intent keyword targeting
- Geographic precision
- Negative keyword filtering
- Powerful ad copy
