There are two different techniques when it comes to SEO campaigns. The first one is known as White Hat SEO. It refers to all SEO tactics that maintain the integrity of your website and that stay within the terms of service and guidelines defined by Google or any other search engine. This technique includes having a user-friendly website, fast loading times, creating high-quality content, and using descriptive meta tags with appropriate keywords.
On the other hand, there is also the so called “Black Hat SEO”. This second technique is associated with SEO practices that exploit Google’s guidelines to increase rankings. These tactics intent to gain visibility on search engines in a much faster and cheaper way, by cheating the system. Black Hat SEO practices may include: keyword stuffing, sneaky redirects, hidden links, and other unethical and dodgy tactics. As you can imagine, the results you may get when using these techniques probably won’t last long.
Needless to say, at Bluelight we don’t approve the second type of strategy and we don’t get involved in them. We believe in creating ethical SEO campaigns that will provide our clients with sustainable and long-term results. We work with the latest marketing trends and with top SEO tools to create a campaign that is cutting edge. We focus only on your website’s success and your business’s growth without putting your company at any risk.
SEO is not just about building a website and adding keywords. You need to keep in mind that just like you and many other business owners, they want to make money. This means that they focus on helping out those websites that pay for Google AdWords or other paid strategies rather than creating a solid SEO campaign.
So, to reach a wider audience and increase your business’s online presence, you should consider implementing an SEO campaign. Keep on reading to know how we can help you do that.