SEO Wellington

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We live in a digital world where the average user is so accustomed to the internet, that they can’t even imagine their lives without it. People use the internet to connect with others, to telecommute, do transactions, get entertained, and more. But what people do most on the internet is research. They are constantly seeking information about products or services that they need or want. So, an SEO campaign is a must for all businesses that want to build an important web presence and stay relevant for their digital audiences.

At Bluelight, we offer professional SEO services based in Wellington so that you can implement a digital marketing strategy to grow and thrive online. Our team will help you plan, create, and implement a successful SEO campaign for your business.

Contact our SEO team of experts to book a free 30-minute strategy session.

What is SEO

SEO (Search Engine Optimization) is a digital marketing strategy that helps websites appear at the top of a Google search. This is achieved by studying and understanding how Google’s algorithm work. We craft an SEO roadmap for your website, so that the algorithm rules in favor of your business. As a result, Google will show your website before the ones of your competitors. This means that you will increase your visibility in search results when people look for similar products to the ones you offer.

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Bluelight: Wellington's SEO Experts

Nowadays, SEO tactics are constantly changing and updating to keep up with the current context and meet all the audience’s requirements. We live in a world in which society is becoming more demanding with the products and services that they acquire. For this reason, at Bluelight, we are constantly revamping our marketing techniques and innovating our SEO solutions to provide our clients with the most efficient campaigns for their companies.

SEO is one of those marketing activities that can either make or break your business. If you aren’t up to date with the latest marketing trends, it will be harder for you to guide your website to the top. Hiring our SEO services will not only help you position your website in Wellington, but it will also assure you that you will be working with passionate and qualified SEO experts. Our goal is to provide you with the best campaign possible so that you have new leads emailing and calling 24/7.

Meet our approach to create SEO strategies

Like we mentioned before, at Bluelight, we are always looking for new SEO solutions that lead your business to success. Instead of following one same formula like most marketing agencies do, we prefer to research and develop a data-driven solution for your website. This includes studying your business, products, and services, as well as the ones of your competitors. As a digital marketing agency specialized in SEO solutions, we have all the necessary tools and resources to collect and analyze all sorts of technical data.

Once we have enough data and insights, we analyze them and use them to create the most useful strategy for your company. With this information, we can determine which are the most valuable keywords for your business that can help you get a better ranking in Google. Using this approach allows you to up your game and perform better than your opponents. Through the research, we learn what your competition is doing right, identify the areas in which they need to improve, and what your audience expects from you. We take advantage of all the collected data to develop a strategy that includes everything that your target customers want.

Our research doesn’t stop until our expert marketers and our clients are completely satisfied with the results obtained. Then we select the target keywords, define a plan of action, and start the campaign.

Measuring the results of our Wellington customers

One of the most important steps when working with SEO campaigns is measuring its success. This part includes measuring different KPIs and testing our SEO tactics to know what’s working and what’s not. The results help us accurately determine which are the areas that we need to improve or change to meet the initial goals. So, instead of redoing and rethinking the whole campaign, we focus on those weaker areas and finally create an SEO campaign that positions your business at the top of Google.

This is one of the most important stages when developing any SEO campaign because it’s the secret element to deliver high-end results for our customers. We are never satisfied until we see your website where it’s supposed to be: at the top. And with our SEO testing techniques, we can quickly achieve this goal and provide our clients with reliable results.

What we offer

Market research

Getting to know your audience, your competitors, and your business itself is key when developing a digital marketing strategy. When it comes to SEO, we need to understand what your customers want, what your opponents are doing to deliver that, and how your business can beat your competitors’ strategies and provide the audience with the best campaign. A thorough market research gives us a clearer roadmap to get your website to the top of Google.

Planning and execution of SEO campaigns

We have a team of qualified and experienced digital marketers that focus on turning all the collected information into a highly effective marketing strategies. We work with different tools that allow your website to have consistent and organic growth. As we increase your website’s ranking in Google, you will be driving traffic to your website and with it, boosting sales. We complement our campaigns with different digital marketing strategies to ensure that Google shows your website to the world.

Tracking and upgrading your SEO campaign

Once we design your SEO campaign, we focus on tracking, measuring, and analyzing results. This part is as important as the first stages of the campaign creation because it helps us know what is working as it should and what needs to be improved or changed. We don’t stop until we optimize the campaign, maximize conversion rates, increase sales, and deliver the highest ROI (return of investment) possible to our clients. We always aim to deliver high-end results that exceed the expectations you had when you hired us.

SEO Wellington Services

1. SEO campaigns for local business owners
Bluelight offers specialized SEO services to help business owners in Wellington grow their companies and lead their businesses to success. We focus on creating local SEO strategies for local businesses that want to reach new audiences and land new customers by increasing their web presence. Through a local SEO campaign, we want to boost your company’s ranking in search results. This means that when potential customers in Wellington look for similar products to yours, they will found at the top. Therefore, you will be communicating with a wider audience and generating more leads for your company. No matter the size of your business or the type of services that you offer, we will help you get great online rankings.
2. Keyword and key phrases research
Keyword research is a core SEO task that helps us identify what your target customers think when searching for your products and services on Google. With it, we can identify which are the most popular and most used keywords and key phrases in search engines. Keyword research lets us explore customers’ behavior when it comes to researching a certain topic. We can get to know them on a deeper level and understand what they expect to find, what’s provided to them already, how competitive your field is, and many other factors that can help us land ideas for your SEO campaign.
3. Website audits and gap analysis
Before getting into the SEO campaign planning, we recommend our clients to do a website audit to know how well the website is performing and identify if it has any problems. In SEO, a website audit can also help us identify if any of your competitors are engaging in SEO tactics to intentionally block your business from increasing its ranking. We have high-end tools and resources to conduct a website audit and provide you with a summary report with all the inconsistencies that we find. This way we can start working on a plan to come up with effective solutions for the problems that we identify.
4. Google Maps rankings
Our SEO services include developing a Google Maps marketing campaign to maximize the presence of your business in Google Maps. This makes it much easier for leads to find you online. With these services, we want to increase the visibility of local companies and position them in one of the top three businesses that appear on local map packs displayed in local search results.
5. Link building strategies for your website
An important element in an SEO campaign is to build backlinks from other reliable websites to yours. This will not only drive traffic from search engine results to your website, but it will also allow visitors of other high-quality websites to navigate from those other sites to yours. With this, you will earn the trust of those visitors and increase significantly your number of leads.

Link building can be a daunting SEO task at times. Building high-quality and reliable links can be a work of art. But when done right, it has the power of placing your website ahead of all of your competitors and increase your Google ranking.

There are two different techniques when it comes to SEO campaigns. The first one is known as White Hat SEO. It refers to all SEO tactics that maintain the integrity of your website and that stay within the terms of service and guidelines defined by Google or any other search engine. This technique includes having a user-friendly website, fast loading times, creating high-quality content, and using descriptive meta tags with appropriate keywords.

On the other hand, there is also the so called “Black Hat SEO”. This second technique is associated with SEO practices that exploit Google’s guidelines to increase rankings. These tactics intent to gain visibility on search engines in a much faster and cheaper way, by cheating the system. Black Hat SEO practices may include: keyword stuffing, sneaky redirects, hidden links, and other unethical and dodgy tactics. As you can imagine, the results you may get when using these techniques probably won’t last long.

Needless to say, at Bluelight we don’t approve the second type of strategy and we don’t get involved in them. We believe in creating ethical SEO campaigns that will provide our clients with sustainable and long-term results. We work with the latest marketing trends and with top SEO tools to create a campaign that is cutting edge. We focus only on your website’s success and your business’s growth without putting your company at any risk.

SEO is not just about building a website and adding keywords. You need to keep in mind that just like you and many other business owners, they want to make money. This means that they focus on helping out those websites that pay for Google AdWords or other paid strategies rather than creating a solid SEO campaign.

So, to reach a wider audience and increase your business’s online presence, you should consider implementing an SEO campaign. Keep on reading to know how we can help you do that.

High authority backlinks

Authority backlinks in digital marketing strategies work similarly as when trustworthy people recommend your brand to their friends, family, or followers. They are credible referrals that drive traffic to your website and help you connect with new audiences. When your website is linked to high-ranking websites, your popularity grows. Google’s algorithm notices that and automatically increases your ranking.

It’s important to have only high-quality backlinks from relevant websites to boost your SEO, otherwise, having backlinks from spammy websites will most likely harm your campaign. For that reason, work only with high authority backlinks connected directly to your values and ideals.

Local citation links
Local citations are those that mention your brand information and link your website to that information. We place these citations not only on websites, but also on directory listings, apps, and various social media platforms. This way we can show your business information all over the internet so that more people discover and get to know what you offer.

Having different local citations can influence and impact local SEO rankings in a positive way. When this happens, your reputation and revenue increase too. Through local citation links, we make sure that your company is mentioned and linked accurately on different platforms to build up confidence and create value for your website.

Influencer link building
One of the most popular marketing strategies in this digital era is influencer marketing. At Bluelight, we take advantage of that and implement influencer marketing strategies in our SEO campaigns to deliver better results for your business. We help you find the right influencers and incorporate backlinks into their websites to reach a mass public. This will get you the benefits of an SEO campaign as your website ranks higher in search results and also all the influencer marketing benefits as your website will be linked and mentioned in an influencer’s website. This approach gives your brand credibility and attract new visitors to your website that can become new leads for your business.

Contact us today

When hiring Bluelight, you will be working with a team of SEO-specialized marketers that are always happy to bring new ideas to your business. Even if you have an in-house marketing team, when joining efforts with us, you will get the most effective SEO strategies to position your website at the top of Google.

If you are still wondering if you should hire us, just get in touch with us, book a free 30-minute consultation, and see for yourself why we are the best. Ask us anything you need to know and we will solve any SEO related doubts that you might have to expand your business in Wellington. We can start discussing ideas and coming up with unique strategies for your company. We will be happy to have you on board and start working with your business as soon as possible.

Recent Websites We've Ranked

Eco Lawn

Portstar Plastics


Delux Interiors

Bankok Rolled Ice Cream

Aqua Works

Eco Windows

Aakron Xpress

Complete Roofing Solutions


Quick Loans

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What Our Clients Say

Let’s Build Something Great Together!

My team & I would love to help you develop and implement a digital strategy and thrive online.

Nick Berns


FREE 30-Minute Strategy Session

Take advantage of our expertise and ask us everything you ever wanted to know about websites. We will help you map out a unique design for your business and provide guidance around how to present your company online, free of charge.

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